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Online SEO Training Classes

Reviews | 235 Learners Course Agenda
SEO (Search Engine Optimization) has become a vital component of inbound marketing, making it a priority for businesses to appear on the top of search result rankings to build a cost effective and consistent medium to generate traffic. SEO Training course is designed to offer in-detail knowledge of every aspect there is to increase the organic search ranking of a website/webpage. The training takes you through all the steps taken for search engine optimization. It includes on-page best practices, keyword research, site design and architecture, link building, SEO for local search, site audit, SEO tracking.
SEO Training Institute

COURSE PREVIEW

Type
: Project-based Training Program
Audience(s)
: Students/Working Professionals/Entrepreneurs
Delivery method(s)
: Instructor-led Classroom/Online Training
Duration
: 50 Hrs.
Language
: English

 

  • About the course
  • Course Curriculum
  • Assessment
  • Hands-On (Lab Practice)
  • F&Q's

About the course

SEO (Search Engine Optimization) has become a vital component of inbound marketing, making it a priority for businesses to appear on the top of search result rankings to build a cost effective and consistent medium to generate traffic. SEO Training course is designed to offer in-detail knowledge of every aspect there is to increase the organic search ranking of a website/webpage. The training takes you through all the steps taken for search engine optimization. It includes on-page best practices, keyword research, site design and architecture, link building, SEO for local search, site audit, SEO tracking.

Upon completion of the course, you will be proficient in search engine optimization.

Course objectives

This advanced SEO course will help professionals develop their SEO skills, including:

  1. In-depth knowledge of keyword usage to boost website visibility
  2. Conduct keyword research to find the best terms to reach your audience- and the related terms they will respond to.
  3. Attracting organic traffic to the website, boosting visibility and new customers
  4. Inner workings of search engines and how to use that knowledge to build effective SEO strategies
  5. SEO tips and best practices on link building
  6. Building internal and external link structures to optimize visibility and drive traffic
  7. How to setup and market your own profile online and how to establish yourself as expert?
  8. Create compelling websites with SEO that can stand the test of time.
  9. Optimize your website for Google, Yahoo!, Bing.
  10. Learn what makes search engines tick by utilizing custom scripts.
  11. Analyze your website to see how it measures up to the competition.

Who can do this course?

Training program is primarily going to help all those readers who are into advertising and specifically those who aspire to make a career in Internet Marketing (Students / Jobseekers), Entrepreneurs, and Working Professionals.

Pre-requisites

Anyone who wants to learn how to grow business online should have a basic knowledge of website & Internet. The SEO training is best suited for enthusiasts who are keen on learning Search Engine Optimization. The course would be greatly beneficial for business owners, bloggers, content marketers, and digital marketers aspiring to be SEO specialists or SEO consultants.

Introduction to Search Engine Optimization

Understanding Search Engine Optimization

Entities Involved in SEO

Workflow of SEO

History & Advantages of SEO

Entire SEO Process & Progress

Introduction to Search Engines

SEO Benefits

  1. SERP Real Estate
  2. The Trust Factor
  3. Lower Cost of Ownership

SEO Challenges

  1. Competition
  2. No Guarantees
  3. Ranking Fluctuations
  4. Time Factors
  5. Organizational Structure

The SEO Process

  1. The Research Phase
  2. The Planning and Strategy Phase
  3. The Implementation Phase
  4. The Monitoring Phase
  5. The Assessment Phase
  6. The Maintenance Phase

SEO Alternatives

  1. Paid Ads (or Links)
  2. Traditional Marketing

Search Engine Primer

Search Engines That Matter Today: Google

  1. Yahoo!
  2. Bing

Web Directories

Search Engine Anatomy

  1. Spiders, Robots, Bots, and Crawlers
  2. The Search (or Query) Interface
  3. Search Engine Indexing

Search Engine Rankings

Website Essentials

Domain Name Options

  1. Domain Name Namespaces
  2. Buying Domain Names

Hosting Options

  1. Choosing Platforms
  2. Hosting Types

Custom Site Design or Third-Party Software

  1. Employing Custom Development
  2. Utilizing Free or Paid Software

Website Usability

  1. General Considerations
  2. Linking Considerations
  3. Know Your Demographics
  4. Ensure Web Browser Compatibility
  5. Create Simple Page Layouts
  6. Use Intelligent Page Formatting
  7. Create Smart HTML Forms
  8. Optimize Your Site for Speed
  9. Test Your Interface Design for Usability

Website Accessibility

Keyword Research

Keyword Strategy

  1. Long Tail Keywords

Keywords and Language

  1. The Importance of Word Stemming
  2. Keyword Modifiers
  3. Latent Semantic Indexing (LSI)

Keyword Research Process

  1. Establish a Current Baseline
  2. Compile a Draft List of Keywords You Wish to Target
  3. Evaluate Your Keywords
  4. Finalize Your Keyword List
  5. Implement Your Strategy

Internal Ranking Factors

Analyzing SERPs

On-Page Ranking Factors

  1. Keywords in the <title> Tag
  2. Keywords in the Page URL
  3. Keywords in the Page Copy
  4. Keywords in the <meta> Description Tag
  5. Keywords in the Heading Tags
  6. Keyword Proximity
  7. Keyword Prominence
  8. Keywords in the Link Anchor Text
  9. Quality Outbound Links
  10. Web Page Age
  11. Web Page Size

On-Site Ranking Factors

  1. Domain Name Keywords
  2. Size or Quantity of Content
  3. Linking Considerations
  4. Freshness of Pages

Putting It All Together

  1. Running the Script
  2. Final HTML Report

External Ranking Factors

External Links

  1. Know Your Referrers
  2. Quantity and Quality of External Links

Broken Outbound Links

  1. Handling Broken Links

User Behaviour Patterns

  1. Analysing the Search Engine Query Interface
  2. Google Analytics
  3. Google Toolbar
  4. User Behaviour Lessons

Website Performance and Website Age

Link Building

Precursors to Link Building

  1. Start Building Your Reputation Early
  2. Assess Your Current Situation
  3. Emulate Your Competitors
  4. Natural Link Acquisition
  5. Link Sources and Link Quality

Elements of Link Building

  1. Basic Elements
  2. Link Bait
  3. Social Bookmarking
  4. Website Syndication
  5. Directories
  6. Adding Your Links Everywhere
  7. Build a Complementary Site

Google Webmaster Tools

Google Webmaster Tools Setup

Dashboard

The “Site configuration” Section

The “Your site on the web” Section

The Diagnostics Section

Google Analytics

Google Analytics Installation and Setup

Navigating Google Analytics

Dashboard

Traffic Sources

Content

Goals

Google Analytics Shortcomings

Search Engine Traps

HTML, Java Script, Dynamic Widget Traps

  1. Using Frames
  2. Using Iframes
  3. Extremely Large Pages
  4. Complex HTML and Formatting Problems

Website Performance Traps

  1. Very Slow Pages
  2. Error Pages

Session IDs and URL Variables

Splash or Doorway Pages

Robots.txt

Robots Exclusion Protocol

Understanding REP

  1. Crawling Versus Indexing
  2. Why Prohibit Crawling or Indexing?

More on robots.txt

  1. Creation of robots.txt
  2. Validation of robots.txt
  3. Placement of robots.txt
  4. Important Crawlers
  5. Understanding the robots.txt Format
  6. Robots.txt Directives
  7. Case Sensitivity
  8. Common robots.txt Configurations
  9. Summary of the robots.txt Directive

Robots Meta Directives

  1. HTML Meta Directives
  2. HTTP Header Directives

The nofollow Link Attribute

Dealing with Rogue Spiders

  1. Reverse DNS Crawler Authentication

Sitemaps

Understanding Sitemaps

  1. Why Use Sitemaps?

HTML Sitemaps

  1. HTML Sitemap Generators

XML Sitemaps

  1. XML Sitemap Format
  2. XML Sitemap Example
  3. Why Use XML Sitemaps?
  4. XML Sitemap Auto-Discovery
  5. Multiple XML Sitemaps
  6. Sitemap Location and Naming
  7. XML Sitemap Limitations
  8. XML Sitemap Generators
  9. XML Sitemap Validators
  10. XML Sitemap Submissions

Utilizing Other Sitemap Types

  1. Pure Text (URL Listing) Sitemaps
  2. News Sitemaps
  3. RSS and Atom Sitemaps
  4. Mobile Sitemaps
  5. Video Sitemaps

Competitor Research and Analysis

Finding Your Competition

  1. Keyword-Based Competitor Research
  2. Finding Additional Competitor Keywords
  3. Competitor Backlink Research

Analyzing Your Competition

  1. Historical Analysis
  2. Web Presence and Website Traffic Analysis
  3. Estimating Website Traffic
  4. Estimating Social Networking Presence

Competitor Tracking

  1. Current State Competitor Auditing
  2. Future State Tracking
  3. Automating Search Engine Rank Checking

Content Considerations

Becoming a Resource

  1. Predictive SEO
  2. Short-Term Content
  3. Long-Term Content
  4. Content Balance
  5. Content Creation Motives

Content Duplication

  1. Canonical Link Element
  2. Multiple URLs
  3. Fine-Grained Content Indexing
  4. External Content Duplication
  5. Similar Pages
  6. Deep-Linked Content
  7. Protecting Your Content

Content Verticals

  1. Vertical Search

Social Networking Phenomenon

Social Platforms and Communities

  1. Blogs
  2. Twitter
  3. Content-Sharing Sites
  4. Social Bookmarking Sites
  5. Social Networking Sites

Social Media Strategy

  1. Do Some Research
  2. Formulate Your Strategy
  3. Implement Your Strategy

Using Automation

  1. Creating a Twitter Scheduler

Google and Social Media Sites

Real-Time Search

  1. Twitter Real-Time Search
  2. OneRiot Real-Time Search

Search Engine Marketing

The World of SEM

  1. PPC Platforms
  2. PPC Fundamentals
  3. The SEM Process

Google AdWords

  1. AdWords Setup
  2. Campaign Setup
  3. Keyword Match Types
  4. Ad Setup
  5. AdWords Testing
  6. AdWords Tips

Google AdSense

  1. AdSense Setup
  2. AdSense Earnings
  3. AdSense Website Setup
  4. AdSense Tips

SEM and SEO Unison

  1. SEO Keyword Tuning with PPC Testing
  2. Choosing Better Keywords

Search Engine Spam

Understanding Search Engine Spam

What Constitutes Search Engine Spam?

Search Engine Spam in Detail

What If My Site Is Penalized for Spam?

Google Updates

  1. Google Panda Update
  2. Google Penguin Update
  3. Google Hummingbird Update

Special Sessions

  1. Query & Reserve Day

Mock-up Tests and Assignments

Dot Net Tricks’ mock-up tests and assignments help the professionals to work on real-world projects and to get an edge in their careers and make their lives better. This training program includes mock-up tests and assignments. Each mockup test includes 20 multiple choice questions.

Mockup-Tests objectives

  1. Help you to monitor your learning progress
  2. Help you to evaluate yourself.
  3. Help you to crack your technical interview first round with objective questions.

Assignments objectives

  1. Gain confidence to work on PPC/Google AdWords project with latest updates.
  2. Help you to evaluate your paid marketing skills.
  3. Prepare yourself for real-application development.

Description

During the SEO course, a participant will implement three live projects. These three projects are the most important part of the SEO Course and it is through these projects, that you would be building your capabilities in SEO Marketing.

  1. Need to create a website.
  2. Gathering the requirement
  3. Implementing the techniques with the classes.
  4. Planning for execution of SEO Campaign
    1. Search Marketing Plan
    2. Communication Plan
    3. Tracking and Reporting Plan
  5. Executing the plan.
  6. Review the Implementation of the SEO.
  7. Presentation to the client.

Frequently Asked Questions

Q1. Do you provide any course material?

Yes we do. All relevant course material and exercises you will be get through our mentors.

Q2. Do you provide any class video?

Yes we do. You will get the recorded sessions of your own online training classes, so that you can revise your class when you want.

Q3. What If I miss my online training class?

All online training classes are recorded. You will get the recorded sessions so that you can watch the online classes when you want. Also, you can join other class to do your missing classes.

Q4. What If I miss my classroom training class?

You can join other on going classroom batch classes to do your missing classes.

Q5. Do you prepare me for the job interview?

Yes, we do. We will discuss all possible technical interview questions and answers during the training program so that you can prepare yourself for interview.

Q6. Do you provide hands-on real application development?

Yes, we do provide you to do hands-on real application development.

Q7. Whom do I contact, if I have more queries?

You can give us a CALL at +91 113 303 4100 OR email us at enquiry@dotnettricks.com

CONTACT US

+91 11 330 34100

ABOUT MENTOR

Piyush Srivastava
Google AdWords, Google Analytics & Bing Ads Certified Consultant


Working as Analyst Digital Marketing & Professional Trainer. Experience of managing paid search accounts for big brands & small enterprise clients across the United States, Canada, Europe & Asia in AdWords, Bing, LinkedIn, and Facebook.

He enjoy to train people in Google Analytics & AdWords and helping them to understand how to create and manage a successful campaign. He provides training, seminars and works one-on-one with business users and digital marketers to get the most out of their data.

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